Overview
Revealing the monsters
behind dirty public toilets.
Revealing the monsters
behind dirty public toilets.
Public toilets are often treated as someone else's problem. To encourage greater ownership of public toilet cleanliness, we used horror-inspired storytelling to show how everyday habits shape the spaces we all share, turning public toilets into immersive reminders that cleaner toilets start with all of us.
Public toilets are often treated as someone else's problem. To encourage greater ownership of public toilet cleanliness, we used horror-inspired storytelling to show how everyday habits shape the spaces we all share, turning public toilets into immersive reminders that cleaner toilets start with all of us.
Year
Year
2022
2022
Agency
Agency
DDB Singapore
DDB Singapore
DDB Singapore
Public toilets are already seen as a horror space.
Public toilets are already seen as a horror space.
People blame cleaners and authorities, not themselves.
That belief removes responsibility and lets bad behaviour continue,
no matter how often toilets are cleaned.
People blame cleaners and authorities, not themselves. That belief removes responsibility and lets bad behaviour continue, no matter how often toilets are cleaned.
People behave worse when they think no one is watching.
People behave worse when they think no one is watching.
In public toilets, anonymity makes bad toilet habits feel consequence-free.
In public toilets, anonymity makes bad toilet habits feel consequence-free.
People think dirty toilets are inevitable.
So we showed that people decide, when a toilet turns upside down.
People think dirty toilets are inevitable.
So we showed that people decide, when a toilet turns upside down.
People think dirty toilets are inevitable.
So we showed that people decide,
when a toilet turns upside down.
We transformed everyday toilet habits
into creatures that thrive when cleanliness is ignored.
We transformed everyday toilet habits into creatures that thrive when cleanliness is ignored.
Every creature embodied a different bad habit,
turning routine reminders into encounters people couldn't ignore.
Each creature was tied to a specific behaviour, turning routine reminders into encounters people couldn't ignore.
The campaign's world came to life in an immersive escape room, where every puzzle
challenged visitors to defeat the toilet horrors through good toilet habits.
The campaign's world came to life in an immersive escape room, where every puzzle challenged visitors to defeat the toilet horrors through good toilet habits.
The campaign's world came to life in an immersive escape room, where every puzzle challenged visitors to defeat the toilet horrors through good toilet habits.
